As a global brand leader for high-quality children’s products and operating in 50 markets, BabyBjörn wanted a soundtrack that could match their creative vision and connect with audiences emotionally. Music was a key element in their brand story, requiring expert support to find the perfect track for their campaign to emote the highs and lows of parenting.
BabyBjörn’s marketing team collaborated closely with Epidemic Sound’s music curation team to craft a detailed music brief. With direction from the curators, they explored various genres and moods, ultimately selecting a soulful track that fit seamlessly with their brand message.
The collaboration enabled BabyBjörn to enhance their campaign with a soundtrack that resonated both emotionally and creatively. The “Always By Your Side” campaign was successfully launched across multiple platforms, helping BabyBjörn connect with their audience through a heartwarming, music-driven story.
In the ‘Always By Your Side’ campaign, BabyBjörn captured the emotional highs and lows of parenting, using music to perfectly complement their brand message. Watch the campaign: ‘Always By Your Side’
The key highlight for BabyBjörn was entrusting music direction to Epidemic Sound's music curation team. With experts managing track selection based on mood and lyrics, BabyBjörn could focus entirely on their creative vision, confident that the soundtrack would seamlessly elevate their brand story.